We Kind of Got Ripped a New One...And How to Analyze a Case Study

Enter marketing class number dos.

You guys.
This professor is legit.

As in, he's BYU caliber.
I don't know if it is because he is one of the best professors we've had (or we've gotten used to mediocre professors--either way) He's great.

He also told us that UVU is going to be offering a full-time program in 2014, which is think is awesome! I am just jealous, because I wish I could have been a part of it :)

Well, this is the real reason I am writing this post: we totally got ripped a new one in class last night. Mostly because MP (marketing professor as he will be referred to now on), started calling on people that didn't have their name tags on them. He's really keen on learning our names, so as punishment, he called on people that didn't have their name tags.

Guys, it was painful. The first guy he picked on was totally under-prepared--more like deer in the headlights. Almost like he was taking out teeth. I was the third person he called on (after the 2nd weirdo proclaimed he didn't have the time/funds to read it). I had actually read and analyzed this case because I thought it was an interesting. (Starbucks case).

(HUMBLE BRAG ALERT).

After a couple of painful minutes, MP asked the class if we had actually been taught how to analyze case studies. Guess who didn't? Our cohort. (Though, I don't really know how hard it is to read something, internalize it, and form an opinion--maybe cause I am a history major. And we do that stuff all the time).

Here are 8 tips we got from MP:

1. Investigate. Learn about the company that the case study is on. 
2. Identify. Find the strengths and weaknesses of the company. 
3. Gather. Find the information on the external environment (competition within the industry/bargaining power/substitute products) 
4. Analyze. Evaluate what you have found in steps 2 & 3. And then analyze those. 
5. Identify. Find the strategy of the corporation. 
6. Identify. Find the business level strategy. 
7. Analyze. Look into what the company is  using to implement business strategies. 
8. Recommend. Make a recommendation of what YOU think is best for the company. 

When you dive into case studies, it is imperative you know the case pretty well. Even googling it if you need a quick refresher is a good idea. It also is a good idea to be analytical, MP kept asked questions that we hadn't even thought of because we were being way more descriptive than analytic. 

No matter what MBA program you are in, they are always the bread and butter of each program. 

Good luck on case studies :)